After a recent race, I received an email from a nutrition company representative asking if I would be interested in trying their Natural Vitality sports nutritional products:
Would you be interested in trying out our sports nutrition products for ultrarunners and triathletes and post a review if you found them beneficial?
We have an energy shot for endurance athletes made from organic and whole-food ingredients called Energy28, Organic Life Vitamins our liquid multi-nutrient essential for athlete health and an anti-cramping and muscle recovery formula called Natural Calm.
I shot back that I am always stoked to try new things; and as long as I was not going to be directed by the company on what to say in my review, or how I wrote about my experience with the products, I was all for it.
They agreed, …so I agreed.
A Box Arrives
I almost forgot about the exchange with the company until this big box arrives at my office stuffed with all kinds of interesting bottles, packets, and stacks of information.
I read all the information that came with the products, reviewed the ingredients, and decided that there was no harm in trying these products. Here’s why:
- The products are primarily organic
- Except for the CALM product, all ingredients are derived from whole foods
- There are very little calories in any of the products
So, what the Hell, right? Let’s see if it makes me feel any different.
A Little Skeptical?
Yes, I am.
As someone who works in advertising, I cringe when I see product labels designed by someone who went crazy with Photoshop filters. To me, it instantly lacks professionalism – as if the company couldn’t afford quality branding help, so they shot the project to a graphic artist in a basement somewhere.
The return address on the box was an office park, in suite #4, and I just picture some slick infomercial-type dude, in Palm Springs, pulling up in his BMW to check on the day’s shipping numbers to suckers.
But, I guess that’s not fair to the company nor the products – but I’m just being honest.
Image and first impressions are important.
Lastly, I ran to the web to see if I could find other athlete experiences – positive or negative – and learned quickly that the company spends HUGE resources on reputation and search engine management. I am a pro at finding things on the ‘net and am equally experienced in search engine optimization and brand management. I could tell right away that this company recognizes the powerful benefits of managing, and somewhat controlling, the information people will find about their products.
Full speed ahead
All that being said, I’m trying the Natural Vitality products and will be the latest guinea pig for the running community. The things I do for y’all…
I will take the products every day, and barring any wonky, negative effects, will take notes and report back here after approximately one month with a thorough and complete review of my experience(s).